BetterDeal provides a transparent and fair environment where car buyers can
purchase a new car through an auction process - where the auction is in reverse;
i.e. the price goes down. The benefits for the buyer are that it saves money,
removes the hassle of obtaining quotes as well as not having to deal with a car
salesperson directly and being chased by all the dealerships they have visited. The
buyer only pays for the service if they save money.